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Конфиденциальность и файлы cookie

Last Updated December 2023

Choosing to shop with us means you've placed trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and convenient shopping experience. С доверием приходит ответственность, и мы относимся к этой ответственности очень серьезно.

This privacy policy helps you to understand how we use your personal data and who we share it with. It applies if you shop on our websites, use our apps, shop in our stores or if you otherwise share your personal data with us; for example if you contact us with a query or where you tell us that you would like to receive marketing communications from us.

Мы меняем условия настоящей политики конфиденциальности время от времени, и вы должны регулярно это проверять. Дата последнего обновления указана в начале этого документа. В случае внесения существенных изменений мы предпримем необходимые меры для отправки Вам соответствующего уведомления.

When we say “we”, “our” or “us” in this policy we are referring to the companies that make up the NEXT Group. This privacy policy applies to the following companies:

Next Retail Limited, Next Holdings Limited, Next Distribution Limited, Next Manufacturing Limited, Next Sourcing Limited, Next Retail Ireland Limited, Next Germany GmbH, Next General Trading LLC, Next General Trading FZE, Next Beauty Limited, Lipsy Limited, Victoria’s Secret (VS Brands Holdings UK Limited), GAP (West Apparel UK Holdings Limited), Reiss (Pink Topco Limited), JoJo Maman Bébé (Regent BidCo 1 Limited) and Joules (The Harborough Hare Limited).

The company named within the T&Cs on the website or app is the data controller of your personal data, which means we are responsible for deciding how and why your personal data is used. Мы также несем ответственность за обеспечение того, чтобы он хранился в безопасности, в безопасности и обрабатывается легально.

We sometimes work with other organisations in connection with some of the processing activities described in this privacy policy, such as social media platforms. Where that data is collected and sent to other organisations for processing that is for a common purpose, we will be making decisions together in relation to that particular processing and will be 'joint data controllers' with the organisations involved. As joint data controllers, we and the other organisations involved in making these decisions will be jointly responsible to you under data protection laws for this processing.

We operate to the highest standards when protecting your personal data and respecting your privacy. If you have any questions about your personal data, or how we use it, you can contact our Data Protection Officer via email at dataprotection@next.co.uk or by writing to our registered office at the following addresses:

Адрес зарегистрированной в Великобритании: Сотрудник по защите данных, NEXT Group, Десфорд-Роуд, Эндерби, Лестер, LE19 4AT.

Адрес регистрации в ЕС: Сотрудник по защите данных, NEXT Retail (Ирландия) Ltd, 13-18 City Quay, Дублин 2, D02 ED70, Ирландия.

У вас есть ряд "Прав субъекта персональных данных", мы объяснили ниже, что это такое и как вы можете их реализовать. You can read more about these rights on the UK Information Commissioner's Office website at ico.org.uk/for-the-public, or on your local Data Protection Authority website.

  • Right of access –You have the right to request a copy of the personal data that we hold about you.
  • Right to rectification –If you think any of your personal data that we hold is inaccurate, you have the right to request it is updated. Мы имеем право запросить у Вас подтверждение их точности.
  • Right to erasure– (also known as the right to be forgotten) - You have the right to request that we delete your personal data that we hold..
  • Right to restriction of processing–You have the right to request we restrict or suppress the personal data we hold about you.
  • Right to data portability –You have the right to ask us to electronically transfer your personal data to another organisation in certain circumstances.
  • Rights with regards to automated decision making, including profiling – You have the right not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights or other equally important matters and to object to profiling in certain situations, including for direct marketing.
  • Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal data about another person, if you ask us to delete data which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your data for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal data.

Если у вас есть какие-либо вопросы общего характера или вы хотите воспользоваться каким-либо из ваших прав, пожалуйста, ознакомьтесь с разделом "как вы можете получить связь" данной политики конфиденциальности. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal data to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal data. You have the right to lodge a complaint directly with a Data Protection Authority. The Data Protection Authority in the UK, where we are based, is the Information Commissioner's Office (ICO), you can contact the ICO here: ico.org.uk/make-a-complaint. Our main supervisory authority in the EU is the Data Protection Commission (DPC) based in the Republic of Ireland, you can contact the DPC here: forms.dataprotection.ie/contact

We will only ever process your data if we have a lawful basis to do so. Законные основания, на которые мы опираемся:

  • Contract – This is where we process your data to fulfil a contractual arrangement we have made with you or because you have asked us to carry out a service before entering into a contract.
  • Consent –This is where we have asked you to provide permission to process your data for a particular purpose.
  • Законные интересы - Здесь мы опираемся на свои интересы в качестве основы для обработки. Как правило, это необходимо для обеспечения вас лучшими продуктами и услугами наиболее безопасным и приемлемым способом, но не в тех случаях, когда наши интересы переопределяются вашими интересами.
  • Legal Obligation –This is where we have a statutory or other legal obligation to process the data, such as to comply with regulatory requirements and/or requests.
  • Vital interests –This is where the processing of personal data is necessary to protect someone’s life.

We collect and use the data that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect data from your devices when you interact with our advertising or use our website (you can find out more information in the “Cookie Policy” section below); we keep records when you speak to our customer service teams; we use CCTV in our stores for security monitoring and market research purposes; we take personal data from a number of third parties to help us manage your account and improve your shopping experience.

To process any orders that you place with us and to facilitate any returns Lawful basis: Contract

  • Мы собираем платежные реквизиты для проведения операций при оплате размещенных у нас заказов с помощью кредитных и дебетовых карт. Мы делимся этой информацией с нашими выбранными платежных процессорами.
  • We use your account data plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
  • Additionally, where you consent our chosen payment processors may store your payment card details at your request to speed up your checkout in the future.

To provide you with access to an account Lawful basis: Contract

  • To register an account with us we capture data such as your name, contact and delivery information, and a password to protect your account (account data). We use the same data on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To provide customer service to you Lawful basis: Legitimate Interest in providing customer support

  • We record calls and and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. Using these customer service records is necessary to manage your queries or complaints effectively, for quality monitoring, for the defence of any claims and to continually improve our services.
  • We may use automated machine learning systems to generate responses when you communicate with our customer contact centres. This helps us to resolve common queries quickly, provide you with a more efficient service and reduce the average response time for our customers.

To offer and manage any credit we provide to you Lawful basis: Contract/Legitimate Interest in ensuring product suitability and managing debts

  • When you apply for and use credit with us we will use your account data to make searches with third parties who will give us data about you, such as your financial history. We do this as it is necessary to assess your creditworthiness and product suitability.
  • We use purchase and payment history, along with your account data on a cyclical basis as it is necessary to manage your credit facility with us.
  • We use your account data, purchase history, payment history and third party data as it is necessary to collect and recover money that is owed to us (debt recovery) should your account fall into arrears. Please see the section on "third parties we share data with and receive data from" below for more information.

To personalise and improve your experience when you shop Lawful basis: Consent/Legitimate Interest in providing relevant and personalised experiences when you shop with us

  • We keep a record of how you interact with our website and any marketing you are exposed to. We use this data, along with purchase history across the NEXT Group, demographics, account data and third party data. We do this so we can create a profile about you, which helps us to tailor your shopping experience, to show you products and offers from across our brands that we think you will be most interested in, and find ways to improve our stores, apps and websites.
  • We use your account data, information about the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.
  • In our stores we use CCTV footage for market research purposes so that we can best arrange our stores and stock the ranges our customers will be most interested in.
  • We record your purchases made in one of our stores using tokenised data from your payment card. Your payment card(s) have a unique tokenised reference number and this is used to match it to your profile.
  • We will send you a receipt by email if you have requested this when you shop in one of our stores.

To inform you about products and services that may interest you Lawful basis: Consent

  • Мы используем технологии, такие как файлы cookie в интернет-маркетинге, на биржах рекламы и в социальных сетях, например, Индивидуализированные аудитории Facebook для отправки соответствующих маркетинговых посланий Вам и другим потребителям. We share aggregated and anonymised data about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
  • We share limited data with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.

Lawful basis: Legitimate Interest in assessing how and where to place advertising

  • We receive data on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which it is necessary to use to tailor and personalise the products and services that are displayed to you.

To personalise and engage with you on social media Lawful basis: Consent/Legitimate Interest to personalise the marketing and services we provide to you

  • We use your personal data to engage with you on social media.
  • We place targeted advertising in social media. You may receive advertising based on data about you that we have provided to a social media platform, or allowed it to collect using cookies on our website or code in our applications (or a combination of the two). For some of our marketing campaigns, we may use this data to exclude you from receiving advertising, if we believe it will not be relevant to you.
  • You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us (or a combination of the two).
  • We view statistical data and reports regarding your interactions with the pages and accounts we administer on social media platforms.
  • To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us. Please also see the section below for further information regarding our use of social media, including specific platforms and the arrangements we have in place with them

To keep in touch with you Lawful basis: Consent/Contract

  • When you agree to receive marketing we will keep you up to date with news of products and services including store events, offers, promotions and sale data. We may send you marketing via email, SMS or post, depending on your preferences. You can unsubscribe from marketing at any time through the "my account" or using the link in every email that we send to you.
  • If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

Lawful basis: Legitimate interest in marketing to you and keeping customers updated

  • Where we are permitted to market to you without consent, we will update you on the latest similar products and services sold on our websites or in our stores that we think you will be interested in.
  • When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to personalise the marketing we send you so it is relevant and interesting.
  • When we respond to any communications and queries from you if you contact us via any of our customer contact channels, including when we interact with you through the chat function on our websites or apps.
  • We use your account data to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

To ensure the Website and the services we offer you operate properly Lawful basis: Consent

  • Мы используем файлы cookie и другие подобные технологии для учета Ваших предпочтений во время пользования сайтом.
  • We use cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site

Lawful basis: Legitimate Interest in planning and delivering efficient operations and to prevent and detect crime or fraudulent activity

  • We use data for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development as it is necessary to keep the business running efficiently.
  • We gather data about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

To develop and improve our products, range and services Lawful basis: Legitimate Interest in understanding our customers’ needs and behaviours to provide a better experience

  • Мы делимся некоторыми выводами о наших клиентах (в виде анонимной сводной информации) с компаниями, продукты которых мы продаем. This is necessary to help them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.
  • Мы можем связываться с Вами с предложением принять участие в опросах удовлетворенности. В случае если Вы принимаете в них участие, мы собираем Ваши ответы и отзывы (отзывы клиентов). We use this data to develop the services we offer.
  • We work with data providers that specialise in consumer profiling, such as Experian and Merkle. These organisations provide demographic or other data as it is necessary to help us better understand customers' demographics, lifestyles or shopping behaviours, usually linked to the areas where people live. This helps us to understand our customers better and provide products and services that people will want to purchase.

You can view the privacy policy for Experian and Merkle, including the ways in which they use and share personal data here:

  • experian.co.uk/privacy/privacy-policies
  • merkle.com/privacy
  • We use data about how you browse and engage with our website to improve our websites.
  • We use all data, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

To prevent and detect crime and other incidents Lawful basis: Legitimate Interest in keeping our customers and staff safe, reducing theft and fraud

  • When you shop in our stores we use CCTV for the prevention and detection of crime, for operational efficiency and analytics purposes or for the protection of our staff, customers and products. This includes for the investigation of accidents, incidents, criminal activities and breaches of our policies.
  • Our employees may wear body-worn devices to protect themselves in limited circumstances. These devices record both audio and video and are only activated in high risk situations where it is necessary such as aggressive behaviour and/or when there is a threat of violence.
  • When you register an account, apply for credit or contact our customer contact centres we use your account, application and purchase history data as they are necessary to confirm your identity.
  • We use device identifiers, IP addresses and account numbers in fraud prevention and investigation, as they are necessary to maintain network and data security.

To fulfil our legal obligations Lawful basis: Legal obligation

  • Мы используем Ваши данные для выполнения любых законодательных или судебных требований, в том числе требования о раскрытии информации правоохранительным или налоговым органам и властям или в рамках процессуальных разбирательств.
  • We use your account data, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
  • We maintain a record of any health and safety incidents that occur in our stores or in our premises. Мы обязаны предоставлять данные надзорным и другим государственным органам в случае получения от них соответствующего официального запроса.
  • Мы обязаны хранить записи в соответствии с требованиями надзорных и налоговых органов.
  • We will use your account data to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

We use a number of different social media platforms to communicate with you and to promote products and services. We process your personal data using these platforms in a variety of ways, as follows:

Pages/accounts. We use your personal data when you post content or otherwise interact with us on our official pages and accounts on Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, X (formally Twitter) and other social media platforms. We also use the Page Insights service for Facebook, Instagram, Pinterest, TikTok, Snapchat and X to view statistical data and reports regarding your interactions with the pages and accounts we administer on those platforms and their content. Where those interactions are recorded and form part of the data we access through these page insights services, we and the relevant platform are joint data controllers of the processing necessary to provide that service to us.

Cookies. We use cookies and similar technologies in our website to collect and send data to social media platforms about actions you take on our website and applications. In particular:

  • Meta (who operates the Facebook and Instagram platforms) uses this data to provide services to us and also for further processing for its own business purposes. We and Meta are joint data controllers of the processing involved in collecting and sending your personal data to Meta using cookies and similar technologies as each of us has a business interest in Meta receiving this data. The services we receive from Meta that use this data are delivered to us through Meta Business Tools, which include Meta pixel, social plugins, code in our applications and website custom audiences. These tools allow us to target advertising to you within Meta's social media platforms by creating audiences based on your actions on our website and applications and allow Meta to improve and optimise the targeting and delivery of our advertising campaigns for us.

Our relationship with Meta and LinkedIn. As we are joint data controllers with these platforms for certain processing, we and each platform have:

  • entered into agreements in which we have agreed each of our data protection responsibilities for the processing of your personal data described above;
  • agreed that we are responsible for providing to you the information in this privacy policy about our relationship with each platform; and
  • agreed that each platform is responsible for responding to you when you exercise your rights under data protection law in relation to that platform’s processing of your personal data as a joint data controller.

Meta also processes, as our processor, contact information that we submit for the purposes of matching, online targeting, measurement, reporting and analytics purposes. These services include the processing Meta carries out when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to the social media platforms they operate.

Further information. The Meta company that is a joint data controller of your personal data is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (if you are a UK-registered user) or Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland (if you are an EEA-registered user). The LinkedIn company that is a joint data controller of your personal data is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland For further information regarding these platforms and their use of your personal data, please see:

Что такое куки-файлы?

  • Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit one of our websites or apps. Cookies allow us to "remember" your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. Мы также используем термин "cookie" для описаний аналогичных технологий, таких как пиксельные теги.

Для чего мы используем cookie-файлы?

Некоторые cookie-файлы требуются нашему сайту, чтобы вы могли осуществлять операции, в то время как другие cookie-файлы позволяют нам предоставлять вам расширенные личные возможности веб-работы. Мы используем файлы cookie для следующих целей:

  • To allow you to securely sign in to your account, so that you can use "My Account" features such as order information, making payments and viewing statements.
  • Для хранения товаров в онлайн-корзине во время последующей работы с сайтом и окончательного оформления заказа.
  • отслеживание посещенных разделов, времени, проведенного на сайте, просмотренных и приобретенных товаров. We use this data to help make the websites more user friendly, develop our website design and to continuously improve the quality of the service we provide.
  • To distribute visitors to our websites evenly across platforms to ensure the content is served at the fastest possible speed.
  • Provide relevant products and services to you when you come to the websites and ensure that relevant marketing material is provided to you.
  • Выявление и предотвращение мошенничества и других преступлений.

We also offer you the facility to share your experience on our website through social sites. More information about how these sites use cookies can be found on their websites.

Какие cookie-файлы мы используем?

We use the following cookies on our websites and apps:

  • Строго необходимые cookie-файлы.Эти cookie-файлы необходимы для работы сайта и не могут быть отключены. Они используются, например, для обеспечения безопасности ваших операций, для обеспечения входа в такие безопасные области вашей учетной записи, как история заказов, и для добавления пунктов в корзину. Блокирование этих cookie-файлов через ваш браузер будет означать, что некоторые части нашего сайта не будут работать.
  • Эксплуатационные куки-файлы cookie или аналитические cookie-файлы cookie. These cookies allow us to monitor visitors to our websites and ensure it is performing correctly. We use this data to measure overall performance, improve your website experience and improve the design of our website.
  • Функциональные cookie-файлы. Эти куки-файлы позволяют расширить функциональные возможности нашего веб-сайта, например, позволяют добавить в избранное или запомнить язык.
  • Таргетинг на объекте: файлы cookie-файлов маркетинга и персонализации. These cookies are placed by us and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the website. These cookies make it possible for us to personalise your experience on the websites and (if you are subscribed) in our email marketing.
  • Целевой адресинг вне сайта: маркетинговые и персонализационные cookie-файлы cookie. These cookies are placed by our advertising and marketing partners (including social networks). Это поможет нам понять ваши интересы (например, понять, какие продукты вы просмотрели на нашем сайте) и показать вам продукты, услуги и рекламу, относясь к вам. Эти файлы cookie позволяют нам гарантировать, что в течение короткого периода времени вы не видите неуместных, дублирующих или нескольких объявлений от нас. Мы хотим предотвратить постоянное появление объявлений и раздражает вас.

Можно ли отключить или блокировать cookie-файлы?

We use cookies to ensure that we provide the best possible standard of service to our online customers. Вы можете изменить свои предпочтения в отношении cookie-файлов в любое время, нажав на кнопку "Ручное управление файлами cookie" в нижней части страницы. Затем вы можете отрегулировать доступные принты на включении или выключиться, а затем щёлкнуть "Подтвердить мой выбор". Если вы решили не согласиться с использованием cookie-файлов, то ваш опыт работы с нашим веб-сайтом может быть нарушен, и многие неотъемлемые аспекты веб-сайта, включая (но не только) добавление пунктов в сумку для покупок и доступ к вашей учетной записи, не будет работать.

В качестве альтернативы, большинство веб-браузеров позволяют контролировать большинство cookie-файлов с помощью настроек браузера. Для получения более подробной информацию об управлении файлами cookie, в том числе об их их удалениях, посетите страницу www.allaboutcookies.org

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. В течение этого периода мы предпринимаем меры по удалению любых персональных данных как только в них пропадает необходимость.

Мы считаем вас клиентом:

  • as long as you hold an open credit account,
  • В течение 2 лет с момента совершения Вашей последней покупки на нашем веб-сайте при условии использования некредитного счета для оплаты, или
  • В  любое время, когда наша Служба по работе с клиентами обрабатывает Ваш запрос.

We keep CCTV footage on our systems for up to 30 days, it is then deleted. Where accidents, incidents, criminal activities or breaches of our policies are recorded CCTV footage will be kept for longer, however only as long as necessary.

Мы работаем с рядом надежных третьих лиц для предоставления Вам высококачественных продуктов и услуг. Anybody we work with is subject to stringent security and data protection assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal data that is absolutely necessary for the purposes it is being processed. При передаче данных всегда соблюдаются меры безопасности.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws.

  • NEXT Group companies – We will share your personal data, in certain circumstances with the other companies within the NEXT Group. This is so that we can provide personalised services across our group companies.
  • Партнеры по доставке - Помощь нам в доставке заказаемых вами товаров, включая наших партнеров по доставке и доставке товаров непосредственно к вам.
  • КОМПАНИИ В ОБЛАСТИ ИТ - Поддержка нас в ведении нашего веб-сайта и других бизнес-систем, в том числе; предоставления телефонных линий, средств хранения данных, предоставления и поддержки инфраструктуры на основе облака, используемой в предоставлении наших продуктов и услуг.
  • Компании по маркетингу и интернет-реклама - Помощь нам в управлении нашими электронными коммуникациями к вам и помочь нам показать вам рекламу, в которую вы, скорее всего, будете интересоваться, компании, которые предоставляют маркетинговую и рекламную помощь (включая управление операциями по электронной почте, маркетинговые операции, мобильные службы обмена сообщениями, такие как SMS, и службы, которые развертывают рекламу в Интернете или на платформах социальных сетей, таких как Facebook и Google), а также анализ эффективности наших рекламных и коммуникационных кампаний.
  • Мы используем такие технологии, как cookie-файлы, пиксели и идентификаторы устройств в цифровых маркетинговых сетях, рекламных биржах и социальных сетях, таких как пользовательская аудитория Facebook, для получения актуальных маркетинговых сообщений до вас.
  • Consumer profiling organisations – These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.
  • Payment processors – Payment card processors to process credit and debit card payments and store payment data.
  • Credit Reference Agencies (CRAs) – We share your personal data with CRAs on an ongoing basis, including details of settled accounts and any debts not fully repaid on time. CRAs will share your data with other organisations.

The identities of the CRAs, and the ways in which they use and share personal data, are explained in more detail at:

- Experian Credit Reference Agency Information Notice

- TransUnion Credit Reference Agency Information Notice

- Equifax Credit Reference Agency Information Notice

We also take data from CRAs to allow us to make decisions about your credit account and credit facility.

  • Организации, оказывающие услуги по предотвращению мошенничества — перед тем как предоставить Вам товары и услуги, мы обращаемся к третьим лицам, которые проводят проверки с целью предотвращения мошенничества и контроля за отмыванием денег, а также для подтверждения Вашей личности. Эти организации предоставляют нам отчеты по индикаторам рисков мошенничества и в случаях, когда есть основания полагать, что личность клиента фальсифицирована. If we have reason to suspect fraud or other criminal offences we will pass your personal data to fraud prevention agencies or law enforcement agencies for the detection, investigation and prevention of crime. Если, по нашему мнению, существует риск мошенничества, мы вправе приостановить действие Вашего аккаунта или ограничить Ваш доступ к аккаунту и/или отменить заказ. В подобном случае мы обязуемся уведомить Вас об этом по эл. почте или SMS с просьбой связаться с нами.
  • Claims management companies – where we have received appropriate instruction we will share your data with them if it is requested in order to manage your claim.
  • Debt collection agencies (DCAs) – If you default on repayments to your credit account we may share your data with DCAs to allow them to collect the outstanding debts from you.

The identities of the DCAs, and the ways in which they use and share personal data, are explained in more detail at:

- tdxgroup.com/privacy

  • Debt purchase companies – Where appropriate will share certain data on defaulted accounts with prospective debt purchasers as part of the negotiations for sale of the debt.
  • Debt management companies – where we have received appropriate instruction we will share data about your credit account with debt management companies to allow them to assist you with managing your debts.
  • Компании, занимающиеся исследованиями и аналитикой - Мы можем предоставлять личные данные, чтобы позволить исследовательским компаниям и поставщикам обратной связи связаться с вами напрямую от нашего имени для получения информации о наших продуктах, услугах, сайтах и приложениях. Мы вправе поручать этим исследовательским компаниям анализировать результаты опросов, чтобы мы могли лучше понять Ваш опыт покупок онлайн и совершенствовать наши услуги. We only provide them with the data they need to perform their function. Сбор информации может проходить в форме опроса, когда Вам предлагают оставить отзыв о продукте или услуге, которые Вы купили или получили, или поделиться общим впечатлением о наших продуктах и услугах. Вам всегда предоставляется право выбора, принимать участие в маркетинговых исследованиях и опросах или нет. We may share data with specialist companies to analyse customer data to help us better understand how you use our services and to tailor products, services and offers that may be relevant for you. Мы привлекаем компании, которые помогают нам отслеживать Ваши действия во время навигации по сайту и сохранять информацию о них, чтобы мы могли лучше понять Ваш опыт пользования сайтом и, исходя из этого, совершенствовать наши услуги и предлагать Вам более персонализированное обслуживание.
  • Product technicians – We use professional third party companies to assist us in independently reviewing issues and complaints with our products. We will share data with these technicians to allow them to review the product and return it to you or to review the product in your home.
  • Компании общего обслуживания - такие как страховые компании, принтеры и почтовые компании, которые помогают нам в предоставлении наших продуктов и услуг.
  • Регуляторы и правоохранительные органы - Мы поделимся данными с регуляторами и другими официальными органами (включая правоохранительные органы), если они делают официальные просьбы или поручятся в судебном порядке.

Our main operations are based in the UK and your personal data is generally processed, stored and used within the UK. In some instances your personal data may be processed outside the UK. For example, we operate a customer contact centre in Pune, India. Operatives in this location will have access to your account data in order to assist you with your query. Мы также сотрудничаем с поставщиками и партнерами, которые могут использовать облачные технологии и/или технологии хостинга в разных странах мира.

If you place an order with us and you are outside of the UK we will transfer the personal data that we hold on you to the UK to facilitate your order and may also transfer your personal data to third parties located in your country of residence to enable us to supply products you order from us. If and when this is the case we take steps to ensure there is an appropriate level of security so your personal data is protected in the same way as if it was being used within the UK.

Where we need to transfer your personal data outside the UK, and if the recipient country has not been determined as providing an equivalent adequate level of protection as the UK, we will use one of the following safeguards:

  • The use of European Commission approved standard contractual clauses in contracts for the transfer of personal data to third countries; and/or
  • The International Data Transfer Agreement or Addendum for the transfer of personal data to third countries.

Мы всегда обеспечиваем надежную защиту персональных данных, постоянно развивая наши системы безопасности и обучение сотрудников. We have implemented appropriate technical and organisational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law.

Если вы используете какие-либо сторонние приложения, веб-сайты или сервисы для доступа к нашим услугам, ваше использование зависит от условий и положений соответствующей третьей стороны, политики cookie-файлов и политики конфиденциальности. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, X etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal data, in relation to transactions and usage of the services, with the relevant third party.

If you would like to exercise any of your rights mentioned within this privacy policy you can submit these through our privacy portal.

Alternatively, should you need to contact our Data Protection Officer please email: dataprotection@next.co.uk or you can write to:

Великобритания зарегистрированный адрес:

Сотрудник по защите персональных данных

NEXT Group

Desford Road



LE19 4AT

Зарегистрированный адрес в ЕС:

Сотрудник по защите персональных данных

NEXT Retail (Ирландия) Ltd

13-18 Городская причал

Дублин 2

D02 ED70


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