Privacy & Cookie Policy

Choosing to shop with us means you've placed trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.

This privacy policy helps you to understand how we use your personal data and who we share it with. It applies if you shop on our websites, use our apps, shop in our stores, contact customer services or if you otherwise share your personal data with us; for example if you contact us with a query or where you tell us that you would like to receive marketing communications from us.

We change the terms of this privacy policy from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention.

When we say “we”, “our” or “us” in this policy we are referring to the companies that make up the NEXT Group. This privacy policy applies to the following companies:

Next Retail Limited, Next Holdings Limited, Next Distribution Limited, Next Manufacturing Limited, Next Sourcing Limited, Next Retail (Ireland) Limited, Next Germany GmbH, NEXT (US) LLC, Next General Trading LLC, Next General Trading FZE, Next Beauty Limited, Lipsy Limited, Victoria’s Secret (VS Brands Holdings UK Limited), GAP (West Apparel UK Holdings Limited), Reiss (Pink Topco Limited), JoJo Maman Bébé (Regent BidCo 1 Limited), Joules (The Harborough Hare Holdings Limited) and Fatface (Bridgetown Holdco Limited).

The company named within the Terms & Conditions on the website or app is the data controller of your personal data, which means we are responsible for deciding how and why your personal data is used. We are also responsible for making sure it is kept safe, secure and handled legally.

We sometimes work with other organisations in connection with some of the processing activities described in this privacy policy, such as social media platforms. Where that data is collected and sent to other organisations for processing that is for a common purpose, we will be making decisions together in relation to that particular processing and will be ‘joint data controllers’ with the organisations involved. As joint data controllers, we and the other organisations involved in making these decisions will be jointly responsible to you under data protection laws for this processing.

We operate to the highest standards when protecting your personal data and respecting your privacy. If you have any questions about your personal data, or how we use it, you can contact our Data Protection Officer via email at dataprotection@next.co.uk or by writing to our registered office at the following addresses:

UK registered address: Data Protection Officer, NEXT Group, Desford Road, Enderby, Leicester, LE19 4AT.

EU registered address: Data Protection Officer, NEXT Retail (Ireland) Ltd, 13–18 City Quay, Dublin 2, D02 ED70, Ireland.

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the UK Information Commission website at ico.org.uk/for-the-public, or on your local Data Protection Authority website.

• Right of access – You have the right to request a copy of the personal data that we hold about you.
• Right to rectification – If you think any of your personal data that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
• Right to erasure (also known as the right to be forgotten) - You have the right to request that we delete your personal data that we hold. This right is not absolute and only applies in certain circumstances.
• Right to restriction of processing – You have the right to request we restrict or suppress the personal data we hold about you.
• Right to data portability – You have the right to ask us to electronically transfer your personal data to another organisation in certain circumstances.
• Rights with regards to automated decision making, including profiling – You have the right not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights or other equally important matters and to object to profiling in certain situations, including for direct marketing.
• Right to object – You have the right to object to the processing of your personal data in certain situations.

The above rights may be limited in some circumstances, for example: if fulfilling your request would reveal personal data about another person, if you ask us to delete data which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your data for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal data.

If you have any general questions or want to exercise any of your rights, please see the “how you can get in touch” section of this privacy policy. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal data to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal data. You have the right to lodge a complaint directly with a Data Protection Authority. The Data Protection Authority in the UK, where we are based, is the Information Commission, you can contact the Information Commission here: ico.org.uk/make-a-complaint. Our main supervisory authority in the EU is the Data Protection Commission (DPC) based in the Republic of Ireland, you can contact the DPC here: forms.dataprotection.ie/contact.

We will only ever process your data if we have a lawful basis to do so. The lawful bases we rely on are:

• Contract – We process your data for two primary reasons: to meet our obligations under a contract we have with you, or to perform a service you have requested before we formally enter into a contract.
• Consent – We process your data based on your express permission, which you provide when we ask for your agreement for a specific purpose.
• Legitimate Interests – We generally process information based on our legitimate interests to provide you with the most secure and appropriate products and services. We only do this, however, where these interests do not conflict with your own interests.
• Recognised Legitimate Interest – This is a specified purpose for handling personal information that is in the public interest.
• Legal Obligation – We process data when legally required to do so, for example, to meet regulatory obligations and comply with official requests.
• Vital Interests – The processing of personal data under this legal basis is limited to what is strictly necessary to protect an individual's life.

We collect and use the data that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect data from your devices when you interact with our advertising or use our website (you can find out more information in the “Cookie Policy” section below); we keep records when you speak to our customer service teams; we use CCTV in our stores for security monitoring and market research purposes; we take personal data from a number of third parties to help us manage your account and improve your shopping experience.

To process any orders that you place with us and to facilitate any returns
Lawful basis: Contract

• We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors.
• We use your account data plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
• Additionally, where you consent our chosen payment processors may store your payment card details at your request to speed up your checkout in the future.

To provide you with access to an account
Lawful basis: Contract

• To register an account with us we capture data such as your name, contact and delivery information, and a password to protect your account (account data). We use the same data on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To process any orders that you place with third party platforms and to facilitate any returns
Lawful basis: Legitimate interest in fulfilling the order and our contractual obligations with third party platforms

• The third party platform provides us with your name, contact details and delivery address details so that we can deliver your purchases and keep you informed of their status, and to process any returns.

To provide customer service to you
Lawful basis: Consent/Legitimate Interest in providing customer support

• We record calls and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. Using these customer service records is necessary to manage your queries or complaints effectively, for quality monitoring, for the defence of any claims and to continually improve our services.
• We may use automated machine learning systems to generate responses when you communicate with our customer contact centres. This helps us to resolve common queries quickly, provide you with a more efficient service and reduce the average response time for our customers.
• We use artificial intelligence technologies, including automated systems, chatbots and other machine learning models, to improve the efficiency and quality of our customer service interactions. If you use our virtual ‘Try On’ feature, we process the images you provide to create a virtual avatar. This avatar is used to simulate how specific products might look on you. Please note that both the submitted images and the generated avatar are automatically deleted once you close the 'Try On' feature.
• We may record and process information regarding your personal circumstances, specifically where you may require additional support or extra care (for example, regarding your health or life events). We use this information to identify your potential needs and make reasonable adjustments to our services. We use automated tools to assist our advisors in identifying potential needs during conversations and to review interactions afterwards. We may contact you if we identify that you were not offered the right support.
• The information you provide when requesting alterations will be used by us to send you related confirmations and communications about the booking.

To offer and manage any credit we provide to you
Lawful basis: Contract/Legal Obligation/Legitimate Interest in ensuring product suitability and managing debts

• When you apply for and use credit with us, we collect and use your account information, contact details, name, date of birth, and where applicable, household and income data. We utilise some of this information internally and share certain details with third parties who provide us with additional information about you, such as your financial history. This is necessary for assessing your creditworthiness.
• We use purchase and payment history, along with your account data on a cyclical basis, as it is necessary to manage your credit facility with us.
• We use your account data, purchase history, payment history and third party data as it is necessary to collect and recover money that is owed to us (debt recovery) should your account fall into arrears. Please see the section on "third parties we share data with and receive data from" below for more information.
• When you apply for credit, we use an automated decision-making process to assess your application. This includes determining whether to accept or decline it, and setting your credit limit.
• We use automated decision-making to determine your credit limit, which may be increased or decreased accordingly, if you have credit with us. Our credit risk scorecard, which factors in both internal account performance data and credit reference agency data from Experian or Transunion, helps us make these decisions.

To personalise and improve your experience when you shop
Lawful basis: Consent/Legitimate Interest in providing relevant and personalised experiences when you shop with us

• We keep a record of how you interact with our website or app and any marketing you are exposed to. We use this data, along with purchase history across the NEXT Group, demographics, account data and third party data. We do this so we can create a profile about you, which helps us to tailor your shopping experience, to show you products and offers from across our brands that we think you will be most interested in, and find ways to improve our stores, apps and websites.
• We use your account data, information about the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.
• In our stores we use CCTV footage for market research purposes so that we can best arrange our stores and stock the ranges our customers will be most interested in.
• We record your purchases made in one of our stores using tokenised data from your payment card. Your payment card(s) have a unique tokenised reference number and this is used to match it to your profile.
• We will send you a receipt by email if you have requested this when you shop in one of our stores. We use your email address to link your purchases to your profile.
• When you opt into our marketing communications, you will be added to our loyalty program. We will use your purchase history and other relevant information to assign you to a loyalty tier. This tier determines the exclusive offers and gifts you receive as part of the program. You can leave the loyalty program at any time by unsubscribing from our marketing.

To inform you about products and services that may interest you
Lawful basis: Consent

• We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised data about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
• We share limited data with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.

Lawful basis: Legitimate Interest in assessing how and where to place advertising

• We receive data on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which it is necessary to use to tailor and personalise the products and services that are displayed to you.

To personalise and engage with you on social media
Lawful basis: Consent/Legitimate Interest to personalise the marketing and services we provide to you

• We use your personal data to engage with you on social media.
• We place targeted advertising in social media. You may receive advertising based on data about you that we have provided to a social media platform, or allowed it to collect using cookies on our website or code in our applications (or a combination of the two). For some of our marketing campaigns, we may use this data to exclude you from receiving advertising, if we believe it will not be relevant to you.
• You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us (or a combination of the two).
• We view statistical data and reports regarding your interactions with the pages and accounts we administer on social media platforms.
• To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us. Please also see the section below for further information regarding our use of social media, including specific platforms and the arrangements we have in place with them.

To keep in touch with you
Lawful basis: Consent/Contract

• When you agree to receive marketing we will keep you up to date with news of products and services including store events, offers, promotions and sale data. We may send you marketing via email, SMS, WhatsApp, post or push notifications, depending on your preferences. You may be charged a standard network fee if you unsubscribe from SMS via your mobile. You can unsubscribe from marketing at any time at no additional charge through the “my account”, by contacting us or using the link in every email that we send to you.
• If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

Lawful basis: Legitimate interest in marketing to you and keeping customers updated

• Where we are permitted to market to you without consent, we will update you on the latest similar products and services sold on our websites or in our stores that we think you will be interested in.
• When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to personalise the marketing we send you so it is relevant and interesting
• When we respond to any communications and queries from you if you contact us via any of our customer contact channels, including when we interact with you through the chat function on our websites or apps or via WhatsApp.
• We use your account data to notify you about important service messages, such as material changes to this policy, product recalls or information about your account. We send operational messages via electronic means, including email, SMS and WhatsApp.

To ensure the Website and the services we offer you operate properly
Lawful basis: Consent

• We use cookies and other similar technologies to keep track of your preferences when using our site.
• We use cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.

Lawful basis: Legitimate Interest in planning and delivering efficient operations and to prevent and detect crime or fraudulent activity

• We use data for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development as it is necessary to keep the business running efficiently.
• We gather data about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

To develop and improve our products, range and services
Lawful basis: Legitimate Interest in understanding our customers’ needs and behaviours to provide a better experience

• We share insights about our customers (in an anonymised and aggregated format) with the companies whose products we sell. This is necessary to help them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.
• We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this data to develop the services we offer.
• We work with data providers that specialise in consumer profiling, such as Experian and Merkle. These organisations provide demographic or other data as it is necessary to help us better understand customers' demographics, lifestyles or shopping behaviours, usually linked to the areas where people live. This helps us to understand our customers better and provide products and services that people will want to purchase.

You can view the privacy policy for Experian and Merkle, including the ways in which they use and share personal data here:

experian.co.uk/privacy/privacy-policies

merkle.com/privacy

• When we send you electronic communications, such as emails, we capture whether the message has been opened, if you have clicked on any links within that message and the device you used. We do this because we want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our services.
• We use data about how you browse and engage with our website or app to improve our websites and app.
• We use all data, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

To prevent and detect crime and other incidents
Lawful basis: Recognised Legitimate Interest / Legitimate Interest in keeping our customers and staff safe, reducing theft and fraud

• When you shop in our stores we use CCTV for the prevention and detection of crime, for operational efficiency and analytics purposes or for the protection of our staff, customers and products. This includes for the investigation of accidents, incidents, criminal activities and breaches of our policies. Our CCTV system may utilise artificial intelligence to assist in identifying individuals based on their physical appearance or attributes.
• Our employees may wear body-worn devices to protect themselves in limited circumstances. These devices record both audio and video and are only activated in high risk situations where it is necessary such as aggressive behaviour and/or when there is a threat of violence.
• When you register an account, apply for credit or contact our customer contact centres we use your account, application and purchase history data as they are necessary to confirm your identity.
• We use device identifiers, IP addresses and account numbers in fraud prevention and investigation, as they are necessary to maintain network and data security.

To fulfil our legal obligations
Lawful basis: Legal Obligation

• We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
• We use your account data, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
• We maintain a record of any health and safety incidents that occur in our stores or in our premises. We will share data with regulatory and other official bodies if they make formal requests.
• We will maintain records to meet regulatory and tax requirements.
• We will use your account data to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

We use a number of different social media platforms to communicate with you and to promote products and services. We process your personal data using these platforms in a variety of ways, as follows:

Pages/accounts. We use your personal data when you post content or otherwise interact with us on our official pages and accounts on Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, X (formerly Twitter) and other social media platforms. We also use the Page Insights service for Facebook, Instagram, Pinterest, TikTok, Snapchat and X to view statistical data and reports regarding your interactions with the pages and accounts we administer on those platforms and their content. Where those interactions are recorded and form part of the data we access through these page insights services, we and the relevant platform are joint data controllers of the processing necessary to provide that service to us.

Cookies. We use cookies and similar technologies in our website to collect and send data to social media platforms about actions you take on our website and applications. In particular:

• Meta (who operates the Facebook and Instagram platforms) uses this data to provide services to us and also for further processing for its own business purposes. We and Meta are joint data controllers of the processing involved in collecting and sending your personal data to Meta using cookies and similar technologies as each of us has a business interest in Meta receiving this data. The services we receive from Meta that use this data are delivered to us through Meta Business Tools, which include Meta pixel, social plugins, code in our applications and website custom audiences. These tools allow us to target advertising to you within Meta’s social media platforms by creating audiences based on your actions on our website and applications and allow Meta to improve and optimise the targeting and delivery of our advertising campaigns for us.

Our relationship with Meta and LinkedIn. As we are joint data controllers with these platforms for certain processing, we and each platform have:

• entered into agreements in which we have agreed each of our data protection responsibilities for the processing of your personal data described above;
• agreed that we are responsible for providing to you the information in this privacy policy about our relationship with each platform; and
• agreed that each platform is responsible for responding to you when you exercise your rights under data protection law in relation to that platform’s processing of your personal data as a joint data controller.

Meta also processes, as our processor, contact information that we submit for the purposes of matching, online targeting, measurement, reporting and analytics purposes. These services include the processing Meta carries out when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to the social media platforms they operate.

Further information. The Meta company that is a joint data controller of your personal data is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (if you are a UK-registered user) or Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland (if you are an EEA-registered user). The LinkedIn company that is a joint data controller of your personal data is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland For further information regarding these platforms and their use of your personal data, please see:

• Meta’s Controller Addendum for Page Insights and UK Controller Addendum for Business Tools (for users located in the UK) and Controller Addendum (for users located in the EEA), and LinkedIn’s Page Insights Joint Controller Addendum, which include information regarding how our and these platforms’ responsibilities to you are allocated as controllers of your personal data;
• Meta’s Privacy Center including its privacy policy at www.facebook.com/privacy/center and LinkedIn’s privacy policy at www.linkedin.com/legal/privacy-policy which include details of the legal reasons (known as ‘lawful bases’) on which each platform relies to process your personal data, together with details regarding your data protection rights.

What are cookies?

Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit one of our websites or apps. Cookies allow us to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. We also use the term “cookie” to describe similar technologies such as pixels or tags.

What do we use cookies for?

Some cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. We use cookies for the following purposes:

• To allow you to securely sign in to your account, so that you can use "My Account" features such as order information, making payments and viewing statements.
• To store the content of your online shopping bag whilst you browse the site and to complete an order.
• To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. We use this data to help make the websites more user friendly, develop our website design and to continuously improve the quality of the service we provide.
• To distribute visitors to our websites evenly across platforms to ensure the content is served at the fastest possible speed.
• Provide relevant products and services to you when you come to the websites and ensure that relevant marketing material is provided to you.
• Detect and prevent fraud and other crimes.

We also offer you the facility to share your experience on our website through social sites. More information about how these sites use cookies can be found on their websites.

What cookies do we use?

We use the following cookies on our websites and apps:

• Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off. They are used, for example, to make sure your transaction is secure, to enable you to log in to the secure areas of your account, such as your order history and to add items to your basket. Blocking these cookies through your browser will mean that some parts of our website won’t work.
• Performance Cookies or Analytical Cookies. These cookies allow us to monitor visitors to our websites and ensure it is performing correctly. We use this data to measure overall performance, improve your website experience and improve the design of our website.
• Functionality Cookies. These cookies enable enhanced functionality on our website, such as allowing you to add to favourites or remember your language preferences.
• Onsite Targeting: Marketing and Personalisation Cookies. These cookies are placed by us and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the website. These cookies make it possible for us to personalise your experience on the websites and (if you are subscribed) in our email marketing.
• Off Site Targeting: Marketing and Personalisation Cookies. These cookies are placed by our advertising and marketing partners (including social networks). These help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you. These cookies make it possible for us to ensure that you don’t see irrelevant, duplicate or multiple ads from us in a short period of time. We do want to prevent ads continuously re-appearing and annoying you.

Can I turn off or block cookies?

We use cookies to ensure that we provide the best possible standard of service to our online customers. You can change your cookie preferences at any time by clicking on “Manually Manage Cookies” at the bottom of the page. You can then adjust the available sliders to on or off, then click “Confirm my choices”. If you choose not to consent to the use of cookies your experience of our website may be impaired and many integral aspects of the website, including (but not limited to) adding items to your shopping bag and accessing your account, will not work.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about how to manage cookies, including how to delete cookies, visit www.allaboutcookies.org

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

• as long as you hold an open credit account,
• for 2 years from the point you last made a purchase from our website using a non-credit account, or
• during any time we are managing a customer service request from you.

We keep CCTV footage on our systems for up to 30 days, it is then deleted. Where accidents, incidents, criminal activities or breaches of our policies are recorded CCTV footage will be kept for longer, however only as long as necessary.

We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data protection assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal data that is absolutely necessary for the purposes it is being processed. We always do so securely.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws.

• NEXT Group companies – We will share your personal data, in certain circumstances with the other companies within the NEXT Group. This is so that we can provide personalised services across our group companies.
• Delivery partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
• IT companies – Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
• Marketing companies and online advertising - Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS or WhatsApp, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
• We use technologies such as cookies, pixels, and device IDs within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.
• Consumer profiling organisations - These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.
• Payment processors - Payment card processors to process credit and debit card payments and store payment data.
• Credit reference agencies (CRAs) - We share your personal data with CRAs on an ongoing basis, including details of settled accounts and any debts not fully repaid on time. CRAs will share your data with other organisations.

The identities of the CRAs, and the ways in which they use and share personal data, are explained in more detail at:

- Experian Credit Reference Agency Information Notice

- TransUnion Credit Reference Agency Information Notice

- Equifax Credit Reference Agency Information Notice

We also take data from CRAs to allow us to make decisions about your credit account and credit facility.

• Fraud prevention services - Before we provide goods and services to you, we use third parties to undertake fraud and money laundering checks and verify your identity. These organisations will report to us on industry fraud indicators and if they have reason to believe an identity is fraudulent. If we have reason to suspect fraud or other criminal offences we will pass your personal data to fraud prevention agencies or law enforcement agencies for the detection, investigation and prevention of crime. If we think there is a risk of fraud, we may suspend activity on your account or refuse access to your account and/or cancel an order. If we do this we will inform you by email or mobile communication and ask you to contact us.
• Claims management companies - where we have received appropriate instruction we will share your data with them if it is requested in order to manage your claim.
• Debt collection agencies (DCAs) - If you default on repayments to your credit account we may share your data with DCAs to allow them to collect the outstanding debts from you.

The identities of the DCAs, and the ways in which they use and share personal data, are explained in more detail at:

- www.equifax.co.uk/privacy-hub/debt-services

• Debt purchase companies – Where appropriate will share certain data on defaulted accounts with prospective debt purchasers as part of the negotiations for sale of the debt.
• Debt management companies – where we have received appropriate instruction we will share data about your credit account with debt management companies to allow them to assist you with managing your debts.
• Research, Analytics, and Review Partners - We collaborate with specialist partners to better understand your experience and improve our offerings. We only provide these partners with the minimum data necessary to perform their specific function. You always have the choice whether or not to participate in research or surveys. These partners include:
  • Review and Feedback Providers: We work with platforms to gather and publicly display your opinions on our products and services. We may share your details with these providers so they can invite you to leave a review. By sharing your feedback, you help other customers make informed decisions and assist us in improving our service.
  • Research and Survey Companies: We partner with research firms and specialist agencies to understand how customers use our website and apps, and to gather your opinions on our products and services. We may share limited personal details so they can contact you directly on our behalf. Your participation is always entirely voluntary.
  • Analytics and Optimisation Specialists: We use specialist companies to analyse customer data and track website and app navigation. This helps us understand how you view and use our services, allowing us to fix technical issues, improve your online experience, and offer more personalised content and offers.
• Product technicians – We use professional third party companies to assist us in independently reviewing issues and complaints with our products. We will share data with these technicians to allow them to review the product and return it to you or to review the product in your home.
• General service companies - Such as insurance companies, printers and mailing houses that assist us in providing our products and services.
• Regulators and law enforcement - We will share data with regulators and other official bodies (including law enforcement) if they make formal requests or pursuant to legal proceedings.

Our main operations are based in the UK and your personal data is generally processed, stored and used within the UK. In some instances your personal data may be processed outside the UK. For example, we operate a customer contact centre in Pune, India. Operatives in this location will have access to your account data in order to assist you with your query. We also work with suppliers and partners who may make use of Cloud and /or hosted technologies across multiple geographies.

If you place an order with us and you are outside of the UK we will transfer the personal data that we hold on you to the UK to facilitate your order and may also transfer your personal data to third parties located in your country of residence to enable us to deliver products you order from us. If and when this is the case, we take steps to ensure there is an adequate level of security so your personal data is protected in a similar way as if it was being used within the UK.

Where we need to transfer your personal data outside the UK, and if the recipient country has not been determined as providing an equivalent adequate level of protection as the UK and EU, we will use one of the following safeguards:

• The use of European Commission approved standard contractual clauses in contracts for the transfer of personal data to third countries.
• The International Data Transfer Agreement or Addendum for the transfer of personal data to third countries.
• For transfers to certified U.S. organisations, we rely on the EU-U.S. Data Privacy Framework for data from the EEA and its UK Extension for data from the UK.
• Where required, these safeguards are supplemented by a Transfer Risk Assessment to validate the protection of your personal data in the destination country.

We always ensure that personal data is secure by continuously developing our security systems and training for our employees. We have implemented appropriate technical and organisational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law.

If you use any third party apps, websites or services to access our services, your usage is subject to the relevant third party's terms and conditions, cookies policy, and privacy policy. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, X etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal data, in relation to transactions and usage of the services, with the relevant third party.

If you would like to exercise any of your rights mentioned within this privacy policy you can submit these through our privacy portal.

If you would like to make a data protection complaint you can write to us the email or address below, or you can complete our online complaint form. Once you submit your complaint to us we will respond within the 30 day timeframe and will provide you with an outcome of your complaint.

Alternatively, should you need to contact our Data Protection Officer please email: dataprotection@next.co.uk or you can write to:

UK registered address:

Data Protection Officer

NEXT Group

Desford Road

Enderby

Leicester

LE19 4AT

EU registered address:

Data Protection Officer

NEXT Retail (Ireland) Ltd

13–18 City Quay

Dublin 2

D02 ED70

Ireland

This section applies to you if you are located in the People’s Republic of China (“Mainland China”), which for the purposes of this PRC Appendix, excludes the Hong Kong Special Administrative Region, the Macau Special Administrative Region and Taiwan.

This section should be read in conjunction with the NEXT Group Privacy & Cookie Policy. To the extent there is any conflict or inconsistency, this section shall prevail.

If you are visiting the following website: www.nextdirect.com/cn/zh the controller entity of your personal data shall be Next Retail Ltd.. All references to “NEXT”, “we”, “our”, “us” shall refer to this specific legal entity. All references to “NEXT Websites” in this section shall apply to this specific website.

Our apps are not intended for use in Mainland China.

If you are located in Mainland China, in this PRC Appendix and other sections of the NEXT Group Privacy & Cookie Policy, “personal data” means any type of information (recorded via electronic means or otherwise) associated with an identified or identifiable natural person, but excluding any anonymised information. Personal data includes sensitive personal data. “Sensitive personal data” means information which, if leaked or used illegally, may easily cause harm to the dignity of natural persons, or cause harm to personal or property safety, including biometric information, religious belief, specific identity information, health and medical information, financial account information, individual location tracking information, and personal data of minors under the age of fourteen.

In general, we may collect and process your personal data (including sensitive personal data) in accordance with the types of personal data, purposes and means of processing set out in “The data we collect and how we use it” section above.

In particular, we collect and process your sensitive personal data listed below. It is necessary for you to provide us with such sensitive personal data, so that we can provide the relevant services to you. As defined above, these types of personal data are in nature sensitive and the processing of which may have a significant impact on your rights and interests. If you do not provide us with your separate consent for processing your sensitive personal data, we may not be able to provide certain services to you.

• Financial account information: payment details (debit / credit card details), financial history, your payment card details including (where applicable) its unique tokenised reference number;
• Account information: account password, purchase and payment history, and;
• Web browsing information: records of how you interact with our website / adverts and content on third party websites and social media platforms, and any marketing you are exposed to.

Generally, we will only process your personal data upon obtaining your consent (or separate consent, if required under applicable laws). If there is any change to the types of personal data processed, the purposes for which such data is processed or the means of processing, we will obtain your consent for such change if required by applicable law. However, your consent may not be required if any of the following applies:

• where the processing of personal data is necessary for the conclusion or performance of a contract to which you are a contracting party;
• where it is necessary to perform a statutory responsibility or obligation, for example, making disclosures when required by law, regulation, or court order of any jurisdiction and/or as requested by any government, regulatory or law enforcement authority or administrative organisation, which may be within or outside Mainland China.
• if it is necessary to respond to a public health emergency, or to protect the life, health or property safety of an individual in case of an emergency;
• where personal data is processed within a reasonable scope to carry out news reporting, public opinion supervision or any other activity for public interest purposes;
• where the processing relates to personal data published by you or otherwise already lawfully disclosed, within a reasonable scope in accordance with applicable laws; or
• where other lawful bases provided under the laws and regulations in the PRC apply.

We may share your personal data to other third parties, who may be data controllers or data processors, as set out under the “Third Parties we share data with and receive data from” section above. When we outsource the processing of your personal data to third parties or provide your personal data to third-party service providers, we require those third parties to protect your personal data with appropriate security measures.

When we share your personal data with any third parties, we will strive to ensure (including but not limited to using contractual measures or adopt encryption for transfer to ensure) that such third parties comply with this privacy policy and other appropriate confidentiality and security measures that we require them to comply with when using your personal data, except for the personal data you provide directly to the third parties through the use of their services. Where we are jointly processing your personal data with a third party personal data controller, we shall ensure that our responsibilities in processing your personal data are clearly and distinctively defined.

If you would like to have further information on any other third parties (whether affiliated with the NEXT Group companies or unaffiliated) that may process your personal data or the processing activities undertaken by them (including types of personal data being processed, the purposes and means of processing), or if you would like to exercise your statutory rights with respect to those third parties, please kindly contact us as per the “How you can get in touch” section above.

Where necessary for the relevant purposes identified above, we may transfer or disclose your personal data (including sensitive personal data) to third parties located outside Mainland China with your separate consent. We may not be able to provide certain services to you if we do not carry out such transfers. We have adopted contractual and security measures to protect your relevant rights and interests in relation to the transfer. In particular, where required by law, we will enter into data transfer agreements with such third parties.

If you have any questions regarding how we undertake cross-border transfers including questions such as the data recipients’ identity, contact information, the processing activities undertaken by them (including types of personal data being processed, the purposes and means of processing, retention period and location of processing), their responsibilities in relation to processing of your personal data, (where applicable) the legal bases for such transfers to outside of Mainland China, or if you would like to exercise your statutory rights with respect to the third parties located outside Mainland China, please kindly contact us per the “How you can get in touch” section above.

We will store and process your personal data mostly in the UK, and/or in databases elsewhere in compliance with applicable data protection laws and regulations. In some instances, your personal data may be processed outside the UK. Please refer to the “International Transfers” section for further details.

Unless required by applicable laws and regulations or with your consent, we will retain your personal data for no longer than is necessary to fulfil the purposes we collected it for. Please refer to the “How long we keep your data for” section above for further details.

We have implemented appropriate technical, administrative, organisational, and physical measures designed to protect your personal data from unauthorised access or theft, as well as accidental loss, tampering or destruction. For example:

• your personal data will only be accessed by our personnel on a “need-to-know” basis;
• we ensure that our personnel are regularly trained on data protection matters;
• where required by applicable data protection laws and regulations, we will classify, encrypt and/or de-identify your personal data;
• to mitigate any potential risks of unauthorised processing of your personal data, we maintain a security incident response plan; and
• where required by applicable data protection laws and regulations, we will also seek to inform you and the relevant authorities of any incidents concerning the personal data we process on your behalf.

Please note, internet connections are not 100% secure. However, we will use our best endeavours to ensure security of your personal data, and assume any legal liabilities in relation to data security in accordance with applicable laws and regulations.

“Automated decision making” means the use of computer programs or algorithms to automatically analyse or assess personal behaviours, habits, interests or hobbies, or financial, health, credit or other status, and make automated decisions based on such analysis or assessment. We may process your personal data through automated decision making for the purposes of marketing across the NEXT Group, for example to recommend content based on your previous browsing or shopping preferences.

You have certain additional rights under applicable data protection or privacy laws in respect of automated decision making, such as:

• where we process your personal data through automated decision making to send direct marketing messages or push notifications to you, you have the right to opt-out from such automated decision making processing; and
• where the decision made through automated decision making has a material impact on your personal interest, you also have the right to request for an explanation of such decision, and the right to refuse our processing through automated decision making.

In addition to the data subject rights set out in the “Your Rights” section above, you are also entitled to additional data subject rights subject to and under applicable data protection laws, including the following:

• Rights to be informed and decide on the processing of personal data.
• Right to require us to explain the rules and details of our processing of your personal data.
• Rights relating to automated decision making (please see the “Automated decision making” section above).
• Right to de-register your account with NEXT Group.

We will respond to your requests of exercising your personal data subject rights in accordance with the applicable data protection laws. To the extent as permitted by laws and regulations, we may not be able to respond to your request of exercising your rights in the following circumstances:

• if your request is contrary to our obligations under laws and regulations;
• if the requested data is directly related to national security or national defense security;
• if the requested data is directly related to public safety, public health, or significant public interest;
• if the requested data is directly related to criminal investigations, prosecutions, trials and enforcement of judgments, etc.;
• if we have sufficient evidence of your subjective malice or abuse of rights;
• if it is in the interest of safeguarding your or other individuals' significant legitimate rights and interests, such as life and property, but it is difficult to obtain your authorisation or consent;
• if responding to your request to exercise your rights would result in serious harm to your or other individuals' or organisations' legitimate interests; or
• if the requested data involves trade secrets.

To the extent permitted by relevant laws and regulations, we reserve the right to (i) refuse unreasonable requests (for example, requests which infringe the privacy of others); and (ii) charge a reasonable fee for the cost of processing any request set out above.

If you want to exercise any of the above rights or if you have any questions, complaints, concerns or requests regarding this PRC Appendix or our personal data processing practices, you can contact us per the “How you can get in touch” section above. If you are not satisfied with our reply, especially if you consider our processing of your personal data infringes your legal rights and interests, you can lodge a complaint or claim with your local cyber administration departments or courts in accordance with the law.

Our services are not targeted at individuals less than fourteen (14) years of age, and we do not knowingly collect personal data from minors.

To the extent minor’s data will be collected and processed, we will only process personal data of information of minors if there is a legal basis to do so (e.g. if we have obtained consent as required under applicable laws) and in accordance with this privacy policy (and any other notices which we are required to provide under applicable laws). Please kindly provide this privacy policy to your parents or guardians. We retain our right to reject providing services to you if we have no legal basis to do so.

This PRC Appendix is effective from May 2025. If you would like to view a previous version of this privacy policy / PRC Appendix, please contact us per the “How you can get in touch” section above. From time to time, we may have to update, change, modify or amend this privacy policy (including this PRC Appendix). Where required under applicable laws and regulations, we may seek your consent for such updates. If you do not provide your consent, we may be unable to continue to provide our services to you. You may check the most updated privacy policy and this PRC Appendix on our website.